Aimé Leon Dore Includes a Bold Basketball Hoop on Some New Designs
Riley von Niessen — September 6, 2016 — Fashion
References: shop.aimeleondore & hypebeast
Aimé Leon Dore, a New York-based clothing label, recently updated its line with a number of new pieces. Each dotes a minimalist color scheme that's complemented by unique details that add some diversity to the mix.
While a tote bag carries the Aimé Leon Dore brand name in a large font on its side, a black hoodie, that's also available in a cream color, shows an all-gold basketball hoop on its back. With this, consumers are able to show their appreciation for the sport in a way that's bold but not in a way that's overtly so.
Also included is a patterned silk scarf and light-wash denim jeans. Targeted towards male consumers, the Aimé Leon Dore collection is for those looking to maintain a look of simplicity with a few choice inclusions that spice of their aesthetic just right.
While a tote bag carries the Aimé Leon Dore brand name in a large font on its side, a black hoodie, that's also available in a cream color, shows an all-gold basketball hoop on its back. With this, consumers are able to show their appreciation for the sport in a way that's bold but not in a way that's overtly so.
Also included is a patterned silk scarf and light-wash denim jeans. Targeted towards male consumers, the Aimé Leon Dore collection is for those looking to maintain a look of simplicity with a few choice inclusions that spice of their aesthetic just right.
Trend Themes
1. Minimalist Color Scheme - Opportunity to create clothing lines with minimalist color schemes that can appeal to consumers looking for a simple yet stylish aesthetic.
2. Unique Details - Chance to incorporate unique details into clothing designs that add diversity and individuality to the products, appealing to consumers seeking something different.
3. Sports-inspired Fashion - Potential to create fashion lines that celebrate sports, such as basketball, by incorporating related symbols or designs, tapping into the popularity of sports culture.
Industry Implications
1. Apparel Manufacturing - Disruptive innovation opportunities for apparel manufacturers to create trendy clothing lines with minimalist color schemes and unique details that cater to consumers seeking simplicity with a touch of individuality.
2. Fashion Retail - Opportunity for fashion retailers to embrace the sports-inspired fashion trend and offer clothing lines that celebrate sports like basketball, attracting consumers looking to show their appreciation for the sport through their clothing choices.
3. Accessories Design - Chance for accessories designers to create sports-themed accessories such as scarves or bags that allow consumers to incorporate their love for sports into their everyday style in a subtle and stylish way.
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