Net-A-Porter is Building an AI Tool That Makes Personalized Suggestions
Ellen Smith — October 9, 2017 — Business
References: net-a-porter & psfk
Online fashion retailer Net-A-Porter is adding an extra element of consumer convenience to its digital platform, with the implementation of a new AI shopping tool, which has the ability to learn and understand one's fashion choices, while making suggestions for the individual to browse through.
This AI tool will offer each shopper a unique experience, as its AI capabilities becomes aware of a consumer's shopping habits, life and work balance, and whether or not the individual is planning a trip in the near future. This tool, will be able to streamline the online shopping experience. The online retailer states that personalization and customization is at the front of retail innovation, and believes that AI technology, enables the average business to elevate its shopping experience for the consumer.
This AI tool will offer each shopper a unique experience, as its AI capabilities becomes aware of a consumer's shopping habits, life and work balance, and whether or not the individual is planning a trip in the near future. This tool, will be able to streamline the online shopping experience. The online retailer states that personalization and customization is at the front of retail innovation, and believes that AI technology, enables the average business to elevate its shopping experience for the consumer.
Trend Themes
1. AI-powered Personalized Shopping - The implementation of AI shopping tools that learn and understand individual fashion choices, making personalized suggestions.
2. Streamlined Online Shopping Experience - AI tools that streamline the online shopping experience by taking into account shopping habits, life balance, and travel plans.
3. Retail Innovation Through AI - Utilizing AI technology to elevate the shopping experience for consumers by offering personalization and customization.
Industry Implications
1. Fashion Retail - AI shopping tools disrupting the fashion retail industry by enhancing personalized shopping experiences.
2. E-commerce - Streamlined online shopping experiences through AI tools disrupt the e-commerce industry by increasing convenience for consumers.
3. Retail Technology - AI-powered retail innovations disrupt the retail technology industry by offering personalization and customization features.
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