Hour One Creates Live-Action Video with Photo-Real AI Characters
Laura McQuarrie — November 14, 2019 — Tech
References: hourone.ai & psfk
Hour One specializes in the creation of AI-generated live-action video starring photo-real characters with voices to match. With Hour One, businesses are able to select a presenter of their choice and customize the content—all without needing to rent out studio space, set up lighting, work with a director or even cameras. With this technology, a greater number of businesses will have access to the tools for creating premium video content at a more affordable rate than ever.
Already, some brands are adopting virtual characters to connect with consumers, and the next step is integrating artificial intelligence to create personas that look and sound like real people. With these AI characters, brands have the potential to not only create their ideal spokesperson but also save time and money hiring camera crews, hairstylists, agents, makeup artists and more.
Already, some brands are adopting virtual characters to connect with consumers, and the next step is integrating artificial intelligence to create personas that look and sound like real people. With these AI characters, brands have the potential to not only create their ideal spokesperson but also save time and money hiring camera crews, hairstylists, agents, makeup artists and more.
Trend Themes
1. AI-generated Video Presenters - AI-generated video presenters can be customized to fit any brand's specific needs, providing a new avenue for personalized marketing.
2. Virtual Characters - Virtual characters are being adopted by brands to connect with consumers and can potentially save on production cost with the help of AI technology.
3. Photo-real AI Characters - Hour One's AI-generated photo-real characters provide businesses with tools to create premium video content without studio space, camera crew, lighting set-up, and more.
Industry Implications
1. Marketing - Marketing industry can benefit from AI-generated video presenters to fit brands' voice and character for personalized and effective campaigns.
2. Entertainment - Entertainment industry can leverage virtual characters and AI technology to create unique and visually captivating content without compromising production quality.
3. Film Production - Film production industry can explore the use of AI technology and virtual characters to cut down on production cost and time.
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