Arc’teryx Prepares for the Cold with the New Agrium Hoody
Arc’teryx, an expert in creating outdoor garments continues to impress with its latest offering: the Agrium hoody design. The lightweight hoodie is insulated with down to look like a light jacket. Notably, it is made with sustainability in mind to stay aligned with the brand's values.
It is offered in the color options of either Tatsu or Black. The brand continues to work towards transitioning its items to be fair trade certified, fully by the year 2025. In terms of the new hoodie, it has a dope-dyed material at the exterior and fluorine-free water repellant sensibilities. The interior is made using plant-based materials around the lining. Specifically, it is made from 60% castor bean oil.
Image Credit: Arc’teryx
It is offered in the color options of either Tatsu or Black. The brand continues to work towards transitioning its items to be fair trade certified, fully by the year 2025. In terms of the new hoodie, it has a dope-dyed material at the exterior and fluorine-free water repellant sensibilities. The interior is made using plant-based materials around the lining. Specifically, it is made from 60% castor bean oil.
Image Credit: Arc’teryx
Trend Themes
1. Sustainable Hoodies - Brands can innovate by creating more sustainable alternatives to traditional hoodies, which can utilize environmentally-friendly materials like plant-based linings and dope-dyed exterior fabrics.
2. Lightweight Insulation - The trend of lightweight insulated garments provides opportunities for brands to create more comfortable and stylish options for consumers seeking warmth and versatility in colder weather.
3. Fair Trade Certification - As more consumers seek out ethically sourced and produced clothing, brands can innovate by seeking fair trade certification and incorporating sustainable sourcing and production practices into their operations.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can incorporate sustainable materials and fair trade practices into their offerings to appeal to eco-conscious consumers and set themselves apart from competitors.
2. Athletic Apparel - Athletic apparel brands can embrace lightweight insulation to create cold weather options that do not impede movement or discomfort while engaging in physical activity.
3. Eco-friendly Fashion - The trend toward eco-friendly fashion provides an opportunity for brands to create sustainable and fashionable options for consumers looking to reduce their environmental footprint.
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