Drunk Elephant's A-Gloei Maretinol Oil Clarifies, Refines & Smooths
Laura McQuarrie — December 16, 2021 — Fashion
References: drunkelephant & refinery29
Fans of Drunk Elephant's Virgin Marula Oil will soon be able to appreciate a new hybrid retinol-oil formulation called A-Gloei Maretinol Oil, which enhances the familiar formula with a low-grade 0.5% retinol. This beginner-friendly retinol product is beneficial for evening out texture, refining and clarifying the skin, and in a way that reduces the risk of irritation and redness thanks to its soothing formula. Alongside virgin Marula oil and retinol, the skincare oil contains plant-derived ceramides and soybean oil.
A-Gloei Maretinol Oil gets its name from the straightforward features of the product; 'A' stands for Vitamin A and Tiffany Masterson explained to Refinery29 that "The 'Gloei' actually means 'Glow' in Afrikaans, which speaks to the Marula oil in the formula, which is sourced from Namibia."
A-Gloei Maretinol Oil gets its name from the straightforward features of the product; 'A' stands for Vitamin A and Tiffany Masterson explained to Refinery29 that "The 'Gloei' actually means 'Glow' in Afrikaans, which speaks to the Marula oil in the formula, which is sourced from Namibia."
Trend Themes
1. Hybrid Skincare Products - The creation of skincare products combining two or more active ingredients could be a disruptive innovation opportunity.
2. Low-grade Retinol Products - Developing beginner-friendly retinol products with low-grade concentrations could be a disruptive innovation opportunity.
3. Plant-derived Ingredients - Using plant-derived ingredients in skincare formulations could be a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry could benefit from incorporating low-grade retinol and plant-derived ingredients into their products.
2. Health and Wellness - The health and wellness industry could benefit from the creation of hybrid skincare products with multiple active ingredients.
3. Natural Products - The natural products industry could benefit from incorporating more plant-derived ingredients into their formulations.
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