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Reflective Rooftop Shoots

Clean the Sky - Positive Eco Trends & Breakthroughs

'Against the Winter' in Huge Magazine Shows off the Scenery

— November 1, 2009 — Fashion
Fans of trippy imagery will love 'Against the Winter' in Huge Magazine. It's shot atop a reflective roof, the square panels of which give each photo a neat geometric effect. Wataru is behind this eye-popping editorial, and Tetsuro Nagase styled models Ethan James and Jamie Cockerill.

'Against the Winter' appears in the December #63 issue of Huge Magazine. Check out the full editorial in the gallery above, and keep clicking for more geometric editorials.

Implications - No longer attracted to straight-forward designs, consumers are looking for ones that feature a more abstract aesthetic. Products that contain an element of unconventionality appeal to those who want to stand out.
Trend Themes
1. Reflective Roofing Designs - Reflective roofing designs become increasingly popular with consumers looking for abstract and unconventional aesthetics.
2. Geometric Fashion Editorials - Geometric fashion editorials become a trend for marketers aiming to capture the attention of consumers seeking abstract aesthetic styles.
3. Trippy Imagery in Marketing - Marketing campaigns that use trippy or abstract imagery become more popular in order to attract consumers who want to stand out with unconventional aesthetic styles.
Industry Implications
1. Construction Industry - Construction companies can develop new reflective roofing designs that enhance building aesthetics and energy efficiency while appealing to consumers seeking more abstract visual styles.
2. Fashion and Photography Industry - Fashion and photography industries can incorporate geometric patterns and shapes in their designs and photoshoots to tap into the trend of consumers seeking abstract aesthetic styles.
3. Marketing Industry - Marketing agencies can create trippy or abstract visual campaigns to capture the attention of consumers who want to stand out with unconventional styles and designs.
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