This Men's Fashion Line Offers Luxury Clothing for Cheap
Mishal Omar — June 7, 2016 — Fashion
References: beau & coolhunting
Beau is an affordable custom clothing brand that aims to make customers pay manufacturing prices on luxury items.
Based in New York City, the brand works via a membership process. By doing this, the brand can make its profit off of membership fees instead of by marking up clothing that is much cheaper at its original manufacturing price. By paying $290, members pay manufacturing prices for a variety of different items -- each of which is customized to the member. The measurement information required to customize the clothing items can be done in-store or online.
This affordable custom clothing is not just an accessible luxury clothing line for consumers, it is also a brilliant business technique. By offering up a membership service it adds an air of exclusivity to the clothing brand while simultaneously urging users to shop at the location since they have already paid to do so.
Based in New York City, the brand works via a membership process. By doing this, the brand can make its profit off of membership fees instead of by marking up clothing that is much cheaper at its original manufacturing price. By paying $290, members pay manufacturing prices for a variety of different items -- each of which is customized to the member. The measurement information required to customize the clothing items can be done in-store or online.
This affordable custom clothing is not just an accessible luxury clothing line for consumers, it is also a brilliant business technique. By offering up a membership service it adds an air of exclusivity to the clothing brand while simultaneously urging users to shop at the location since they have already paid to do so.
Trend Themes
1. Affordable Custom Clothing - A trend in the fashion industry where brands offer luxury clothing at manufacturing prices through a membership model.
2. Membership-based Business Model - A trend where businesses generate profit through membership fees instead of marking up product prices, creating an air of exclusivity.
3. In-store and Online Measurement - A trend where clothing brands offer options for customers to provide measurement information either in-store or online to customize clothing items.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional pricing models by offering customizable luxury clothing at manufacturing prices.
2. Retail - Retail businesses can explore the membership-based business model to create an exclusive customer base and generate revenue through membership fees.
3. E-commerce - E-commerce platforms can integrate in-store and online measurement options to provide a seamless customization experience for customers.
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