Aether Apparel Makes Swim Suits Ready for the Sand or the City Streets
Michael Hemsworth — July 24, 2013 — Fashion
References: aetherapparel & blessthisstuff
Finding a bathing suit that doesn't make you look like a teenager is no easy task, but the Aether Apparel company makes what has to be the chicest line of swim suits for guys out there. Instead of featuring bright colors or strange cuts, Aether Apparel offers trunks that aren't; the styling make them look like a well-made pair of shorts, but they're ready for the surf like any other performance brand.
The quick drying material that Aether Apparel utilizes ensures that the wearer won't be left in an uncomfortable, soggy condition after leaving the water. A variety of styles and colors means that any guy can find just what he's looking for whether it's for everyday living or a vacation in the sun.
The quick drying material that Aether Apparel utilizes ensures that the wearer won't be left in an uncomfortable, soggy condition after leaving the water. A variety of styles and colors means that any guy can find just what he's looking for whether it's for everyday living or a vacation in the sun.
Trend Themes
1. City-inspired Swimwear - The rise of swimwear that offers both style and performance for city streets is on the horizon.
2. Discreet Swimwear - There's opportunity in creating swimwear that doesn't emphasize body parts and allows the wearer to blend in discreetly in any setting.
3. Versatile Summerwear - Summerwear that can transition from an outdoor activity to casual wear offers a chance to tap into the practicality and comfort markets in wearable fashion industry.
Industry Implications
1. Fashion Industry - There's room for innovation in creating designs that balance performance and style in swimwear while still being affordable to the average consumer.
2. Sportswear Industry - Creating performance-based and stylish swimwear that doesn't look like traditional athletic wear offers the chance to tap into a new market for sportswear companies.
3. Travel Industry - Creating functional and stylish summer wear for travelers can put travel apparel companies in a comfortable position in the wearable fashion market.
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