The Aesop Yokohama and Shin-Marunouchi Stores Both Use One Material
Jana Pijak — July 15, 2012 — Art & Design
The Aesop Yokohama and Shin-Marunouchi stores by Torafu Architects display the use of one material in two different ways. Employing a similar concept, these contrasting shop designs resemble two apothecary-inspired interiors.
Filled with the same material, these interiors feature Oriented Strand Board, made from compressing wood splinters. Often used for shelving and displays, the eco-friendly material is sleek and streamlined, serving as the perfect backdrop for the minimalist packaging synonymous with the Aesop brand.
While the Shin-Marunouchi shop displays OSB in a stone hue, the Yokohama interior fuses a deep green accent color with the lightly-toned material. The Aesop Yokohama and Shin-Marunouchi shops showcase the use of an eco-friendly and versatile Oriented Strand Board material in two differing ways that achieve the same sleek and modern look.
Filled with the same material, these interiors feature Oriented Strand Board, made from compressing wood splinters. Often used for shelving and displays, the eco-friendly material is sleek and streamlined, serving as the perfect backdrop for the minimalist packaging synonymous with the Aesop brand.
While the Shin-Marunouchi shop displays OSB in a stone hue, the Yokohama interior fuses a deep green accent color with the lightly-toned material. The Aesop Yokohama and Shin-Marunouchi shops showcase the use of an eco-friendly and versatile Oriented Strand Board material in two differing ways that achieve the same sleek and modern look.
Trend Themes
1. Minimalist Store Interiors - The use of one material in the Aesop Yokohama and Shin-Marunouchi stores highlights the trend of minimalist store interiors.
2. Eco-friendly Materials - The use of Oriented Strand Board in these shops showcases the trend of incorporating eco-friendly materials in retail spaces.
3. Contrasting Designs - The differing designs of the Aesop Yokohama and Shin-Marunouchi stores demonstrate the trend of creating contrasting aesthetics within the same brand.
Industry Implications
1. Retail Design - The streamlined apothecary-inspired interiors of the Aesop Yokohama and Shin-Marunouchi stores present disruptive innovation opportunities for the retail design industry by emphasizing simplicity and minimalism.
2. Material Manufacturing - The use of Oriented Strand Board in these shops opens up disruptive innovation possibilities for the material manufacturing industry through showcasing its versatile uses and eco-friendly properties.
3. Brand Identity - The contrasting designs of the Aesop Yokohama and Shin-Marunouchi stores offer opportunities for disruptive innovation in brand identity, allowing businesses to explore different aesthetics while maintaining their core image.
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