AE Investimentos Print Campaign Uses Dali Creations
Sandra Winn — January 4, 2009 — Marketing
References: adamhershposters & coloribus
Will the real Salvador Dali please stand up? Photos one and four were made for AE Investimentos. The first is called ‘AE Investimentos: Strange’ and the second, 'AE Investimentos: Lion.' Both ads are beautiful yet creepy surreal works of art for the investment world.
The advertising agency Leo Burnett of São Paulo, Brazil created these clearly Dali-inspired investment ads. However, it looks to me as if the agency was more than inspired. Aside from changing the animals around and adding a few more objects in the 'AE Investimentos: Strange' ad, the legs look exactly like those from animals in Dali’s ‘Temptation’ and ‘Bee Flight’ paintings. And the clouds are exact replicas of those in Dali’s ‘Temptation’ painting.
In the 'AE Investimentos: Lion' ad, the melted object on the lion’s arm strongly resembles the melted object from Dali’s ‘Persistence’ painting.
Creative director Ruy Linberg, art director Breno Balbino, copywriter Fábio Nagano, and illustrator Tiago Hoisel did a fantastic job for AE Investimentos. Their use of surreal humans and animals, the background and everything else is captivating--I just think they copied Dali a bit too much.
The advertising agency Leo Burnett of São Paulo, Brazil created these clearly Dali-inspired investment ads. However, it looks to me as if the agency was more than inspired. Aside from changing the animals around and adding a few more objects in the 'AE Investimentos: Strange' ad, the legs look exactly like those from animals in Dali’s ‘Temptation’ and ‘Bee Flight’ paintings. And the clouds are exact replicas of those in Dali’s ‘Temptation’ painting.
In the 'AE Investimentos: Lion' ad, the melted object on the lion’s arm strongly resembles the melted object from Dali’s ‘Persistence’ painting.
Creative director Ruy Linberg, art director Breno Balbino, copywriter Fábio Nagano, and illustrator Tiago Hoisel did a fantastic job for AE Investimentos. Their use of surreal humans and animals, the background and everything else is captivating--I just think they copied Dali a bit too much.
Trend Themes
1. Surreal Print Ads - Opportunity for advertising agencies to create surreal print ads that captivate audiences and standout in crowded industry spaces.
2. Inspired Ad Campaigns - Opportunity for advertising agencies to create inspired ad campaigns that pay homage to famous artists while still maintaining originality and creativity.
3. Art-inspired Investment Ads - Opportunity for investment firms to commission art-inspired print ad campaigns that use surreal and captivating imagery to draw in potential clients.
Industry Implications
1. Advertising Industry - Advertising agencies can use surreal print ads to differentiate themselves and showcase their creativity for clients across various industries.
2. Investment Industry - Investment firms can use art-inspired print ad campaigns to stand out in a crowded industry and attract potential clients with their unique and captivating imagery.
3. Art Industry - Artists and art galleries can partner with investment firms and advertising agencies to create art-inspired print ads that showcase their work and attract potential buyers.
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