Advertising Against Humanity Targets "Horrible Ad People"
Vasiliki Marapas — December 5, 2014 — Art & Design
References: thejuggernaut & adweek
Canadian design studio The Juggernaut has developed 'Advertising Against Humanity,' an expansion pack of the popular card game Cards Against Humanity geared towards soulless ad execs (isn't that all of them? I kid, I kid). Ironically, the game was written by Travis Cowdy and Lyranda Martin-Evans of KBS+P Toronto, an advertising agency. I guess it makes sense: takes one to know one?
The back of the box reads, "These cards are as despicable and offensive as the advertising industry itself," so at least we know that these "horrible ad people" have a sense of humor.
The Juggernaut is gifting the misanthropic card game this holiday season. Lucky recipients can share their game cards on social media under the hashtag #AdvertisingAgainstHumanity. Shameless!
The back of the box reads, "These cards are as despicable and offensive as the advertising industry itself," so at least we know that these "horrible ad people" have a sense of humor.
The Juggernaut is gifting the misanthropic card game this holiday season. Lucky recipients can share their game cards on social media under the hashtag #AdvertisingAgainstHumanity. Shameless!
Trend Themes
1. Anti-advertising Games - Development of anti-advertising games like Advertising Against Humanity provide alternative forms of entertainment and expression for those opposed to traditional advertising methods.
2. Satirical Advertising - The popularity of Advertising Against Humanity highlights the potential for satire and social commentary within the advertising industry.
3. Gamified Activism - Gamification of activism through mediums such as card games present an opportunity for brands to connect to a growing base of socially conscious consumers.
Industry Implications
1. Advertising - The development of games such as Advertising Against Humanity represents an opportunity for the advertising industry to engage in self-reflection and evolve beyond outdated practices.
2. Gaming - The success of Advertising Against Humanity suggests a growing demand for non-traditional card and board games that incorporate political and social commentary.
3. Activism - The gamification of activism through mediums such as Advertising Against Humanity presents an opportunity for nonprofit organizations to engage with younger audiences and drive social change.
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