Jack in the Box Debuted a Limited Availability Girl Scout Shake
Colin Smith — June 7, 2022 — Marketing
References: jackinthebox & brandeating
Jack in the Box debuted the 'Girl Scout Adventurefuls Caramel Brownie Shake' at participating restaurant locations across the United States. This shake will be available for a limited time only as part of the restaurant's menu for the summer of 2022. The shake features flavors directly taken from the Girl Scout Adventurefuls cookies, which are essentially brownie-cookie hybrids with a caramel drizzle and sprinkles of sea salt.
As a result, the Caramel Brownie Shake at Jack in the Box is an excellent blend of chocolate, vanilla, and salted caramel. On top of this, the shake is topped with a whipped cream topping and each shake includes one Adventurefuls cookie. The cookie is served embedded in the whipped cream, though it can be removed and enjoyed separately. The SRP of the shake is $5.50 USD, though prices may vary by region.
Image Credit: Jack in the Box
As a result, the Caramel Brownie Shake at Jack in the Box is an excellent blend of chocolate, vanilla, and salted caramel. On top of this, the shake is topped with a whipped cream topping and each shake includes one Adventurefuls cookie. The cookie is served embedded in the whipped cream, though it can be removed and enjoyed separately. The SRP of the shake is $5.50 USD, though prices may vary by region.
Image Credit: Jack in the Box
Trend Themes
1. Limited Availability Menu Items - Restaurants can generate hype and increase sales by offering limited-time menu items with unique and exclusive flavors.
2. Incorporating Popular Flavors - By incorporating popular and recognizable flavors like Girl Scout cookies, restaurants can attract customers looking for familiarity and novelty at the same time.
3. Creative Shakes and Desserts - Innovation in dessert offerings and creative shakes with unique flavor combinations can help restaurants stand out in a competitive industry.
Industry Implications
1. Quick Service Restaurants - QSRs can capitalize on the trend of limited-time menu items and unique flavor combinations to create loyal customer bases and increase sales.
2. Food and Beverage Industry - Incorporating recognizable and popular flavors into food and beverage items can help companies differentiate themselves from competitors and attract customers seeking novelty and familiarity.
3. Dessert Industry - Innovative and creative dessert offerings can attract customers, generate buzz, and increase sales in the dessert industry.
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