Kolcraft and FCB Chicago Create an Enlarged Version for Parents to Test Out
Meghan Young — May 23, 2016 — Marketing
References: fcbchi & designtaxi
As though straight out of a cartoon or parody, a brand has created an adult-sized stroller. People may think that it was produced in jest -- and in a way it was -- but on a more practical note, it allows parents to test first hand what this product feels like before purchasing it for their child.
The adult-sized stroller is a collaborative effort between Kolcraft and ad agency FCB Chicago. It takes on the brand's bestselling Contours Bliss stroller. Filmed for an online commercial spot, the adult-sized stroller is tested out by parents, allowing them to truly appreciate the craftsmanship that goes into such designs. Granted, some people may watch the video out of pure entertainment since it is quite unique.
The adult-sized stroller is a collaborative effort between Kolcraft and ad agency FCB Chicago. It takes on the brand's bestselling Contours Bliss stroller. Filmed for an online commercial spot, the adult-sized stroller is tested out by parents, allowing them to truly appreciate the craftsmanship that goes into such designs. Granted, some people may watch the video out of pure entertainment since it is quite unique.
Trend Themes
1. Adult-sized Strollers - Disruptive innovation opportunity: Explore the market potential for adult-sized strollers, catering to parents who want to test the product before buying for their child.
2. Parent-tested Products - Disruptive innovation opportunity: Develop products that allow parents to try them out firsthand, enhancing their confidence in the quality and effectiveness of the product.
3. Humorous Marketing Campaigns - Disruptive innovation opportunity: Utilize humor and unique marketing strategies to generate attention and engage audiences in promoting products.
Industry Implications
1. Baby Products - Disruptive innovation opportunity: Research and develop innovative baby products that offer unique features and experiences.
2. Advertising and Marketing - Disruptive innovation opportunity: Explore unconventional marketing techniques, such as humorous campaigns, to create memorable brand experiences and increase consumer engagement.
3. Product Testing and Feedback - Disruptive innovation opportunity: Offer opportunities for consumers to test and provide feedback on products, enhancing the customer experience and product development process.
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