This Adult Yoga Class Encourages Body Positivity
Vasiliki Marapas — May 12, 2014 — Lifestyle
References: boldnaked & refinery29
BOLD & NAKED is a New York-based adult yoga studio that allows students to practice in the buff. The studio generated controversy when it announced that its previously men's-only naked yoga class would be available in a co-ed format. It's hard to believe that a room full of naked, contorting bodies could be anything but sexual, but the studio's website assures us this couldn't be further from the truth.
The studio boasts a relaxed atmosphere and unpretentious experience. More than being naked for the sake of being naked, participating in naked yoga "is about being comfortable in your own skin and the amazing confidence that comes with it. It's about knowing, accepting and loving yourself at your core -- capable of anything and perfect as you are."
The studio aims to create an inclusive environment that is safe for all genders, sexualities, races and ethnicities.
The studio boasts a relaxed atmosphere and unpretentious experience. More than being naked for the sake of being naked, participating in naked yoga "is about being comfortable in your own skin and the amazing confidence that comes with it. It's about knowing, accepting and loving yourself at your core -- capable of anything and perfect as you are."
The studio aims to create an inclusive environment that is safe for all genders, sexualities, races and ethnicities.
Trend Themes
1. Body Positivity - Disruptive Innovation Opportunity: Develop marketing campaigns and products that promote body positivity and create inclusive environments.
2. Non-traditional Fitness Experiences - Disruptive Innovation Opportunity: Explore unique fitness experiences that break traditional norms and attract a diverse range of customers.
3. Gender-inclusive Services - Disruptive Innovation Opportunity: Offer gender-inclusive services or classes that cater to the needs and preferences of diverse customers.
Industry Implications
1. Wellness & Fitness - Disruptive Innovation Opportunity: Develop innovative wellness and fitness services that challenge conventional norms and encourage body acceptance.
2. Event Planning - Disruptive Innovation Opportunity: Create unique event experiences, such as body-positive yoga retreats or inclusive fitness festivals.
3. Body Image Products - Disruptive Innovation Opportunity: Design and market body image products that promote self-acceptance and body positivity.
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