Katie Price Targets Young Riders
References: kpequestrian
A controversial UK model has launched a range of VERY pink accessories for ponies and riders.
Katie Price is a keen horseback rider, and always has been, even when working as a topless model under the name Jordan. She competes in dressage and has even written pony care books, which comes as a great surprise to most people.
As long as it leads to better equestrian care and more people getting into riding, I say do whatever it takes!
Horses will also be delighted to know at the moment that the largest range of Katie Price’s equestrian products is available for the riders, not the horses.
Katie Price is a keen horseback rider, and always has been, even when working as a topless model under the name Jordan. She competes in dressage and has even written pony care books, which comes as a great surprise to most people.
As long as it leads to better equestrian care and more people getting into riding, I say do whatever it takes!
Horses will also be delighted to know at the moment that the largest range of Katie Price’s equestrian products is available for the riders, not the horses.
Trend Themes
1. Equestrian Fashion Accessories - Disruptive innovation opportunity: Develop sustainable and eco-friendly equestrian fashion accessories to meet the growing demand for stylish and responsible horseback riding gear.
2. Youth-oriented Riding Gear - Disruptive innovation opportunity: Create innovative and customizable riding gear targeted towards young riders to encourage their interest and participation in equestrian activities.
3. Celebrity Brand Collaborations - Disruptive innovation opportunity: Collaborate with popular celebrities and influencers in the equestrian world to create exclusive and trendy riding gear collections, attracting a wider audience to the sport.
Industry Implications
1. Equestrian Fashion - Disruptive innovation opportunity: Integrate technology, such as smart fabrics and wearable devices, into equestrian fashion to enhance functionality and performance for riders.
2. Children's Equestrian Products - Disruptive innovation opportunity: Develop child-friendly equestrian products that prioritize safety, comfort, and education, appealing to parents and promoting a new generation of riders.
3. Celebrity Merchandise - Disruptive innovation opportunity: Explore the potential of creating merchandise and branded products in partnership with celebrities involved in equestrian sports, capitalizing on their fan base and popularity.
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