The adidas Yeezy Boost Comes in a Lower Iteration in Time for Summer
Meghan Young — May 30, 2015 — Fashion
The adidas Yeezy Boost 350 is going to be available in a low-top iteration, which is perfect for the summer season that is just around the corner. With the same sock-like detail of the original design, people have been looking forward to it since they made their debut earlier this year in February during New York Fashion Week.
A great lifestyle shoe, the adidas Yeezy Boost 350 Low ensures people stay comfortable and stylish at the same time. Of course, Hypebeast notes, "Although Kanye West has claimed that the adidas Yeezy Boost will be more widely available to the public, it remains to be seen where the latest low-top iterations will release and in how many quantities." Either way, consumers will be inspired to adopt lifestyle sneakers for their summer wardrobes.
A great lifestyle shoe, the adidas Yeezy Boost 350 Low ensures people stay comfortable and stylish at the same time. Of course, Hypebeast notes, "Although Kanye West has claimed that the adidas Yeezy Boost will be more widely available to the public, it remains to be seen where the latest low-top iterations will release and in how many quantities." Either way, consumers will be inspired to adopt lifestyle sneakers for their summer wardrobes.
Trend Themes
1. Low-top Rapper Sneakers - Disruptive Innovation Opportunity: Develop low-top sneaker designs specifically targeted at the rapper and streetwear market.
2. Adidas Yeezy Boost 350 Low - Disruptive Innovation Opportunity: Collaborate with artists and designers to create limited edition versions of the adidas Yeezy Boost 350 Low, creating hype and exclusivity.
3. Summer Lifestyle Sneakers - Disruptive Innovation Opportunity: Introduce lightweight and breathable materials in the design of lifestyle sneakers for the summer season, providing comfort and style.
Industry Implications
1. Footwear Manufacturing - Disruptive Innovation Opportunity: Use innovative manufacturing techniques and sustainable materials to produce low-top rapper sneakers.
2. Streetwear Fashion - Disruptive Innovation Opportunity: Partner with fashion influencers and celebrities to promote and endorse low-top rapper sneakers as a summer fashion trend.
3. Sportswear Retail - Disruptive Innovation Opportunity: Create curated collections and limited edition releases of lifestyle sneakers during the summer season to increase customer engagement and sales.
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