adidas' SPEZIAL Collection is Inspired by British Rave Culture
References: adidas & highsnobiety
The newest adidas SPEZIAL collection for Spring/Summer 2018 draws inspiration from British rave culture. The seasonal collection is crafted on the foundation of a self-discovery concept, showcasing the offerings in Ibiza. Specifically, the new collection is influenced by the pioneers of electronic music that initiated the entire English rave community. In a deeper concept, the community centers the idea of unity, tolerance, escape, and discovery.
The adidas SPEZIAL Spring/Summer 2018 collection offers silhouettes such as t-shirts, sweaters, jackets, beach towels, sneakers, anoraks, track pants, and shorts. The items are decorated with embroidered brand details and boast pastel shades of pink, blue, and green, as well as muted tones of black and white. The first drop of the adidas SPEZIAL collection takes place on March 9, followed by the second drop on March 23.
Image Credit: adidas Originals
The adidas SPEZIAL Spring/Summer 2018 collection offers silhouettes such as t-shirts, sweaters, jackets, beach towels, sneakers, anoraks, track pants, and shorts. The items are decorated with embroidered brand details and boast pastel shades of pink, blue, and green, as well as muted tones of black and white. The first drop of the adidas SPEZIAL collection takes place on March 9, followed by the second drop on March 23.
Image Credit: adidas Originals
Trend Themes
1. Rave-inspired Collections - Opportunity for fashion companies to create collections that draw inspiration from rave and club cultures.
2. Self-discovery Themes - Opportunity for brands to incorporate self-discovery themes into collections, appealing to consumers seeking personal growth.
3. Nostalgic Fashion - Opportunity for designers to create collections with nods to past subcultures or eras, appealing to consumers seeking nostalgia and authenticity.
Industry Implications
1. Fashion - Fashion brands can incorporate nostalgic themes and subcultural references into their collections, appealing to consumers seeking authenticity and personal expression.
2. Music - Music brands can collaborate with fashion companies to create collections that draw inspiration from subcultures and genres, generating cross-promotional opportunities.
3. Advertising - Advertising agencies can create campaigns that incorporate self-discovery themes, appealing to consumers seeking personal growth and emotional connection with brands.
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