Adidas Originals x The Farm Company Collaboration Celebrates Brazil
Vasiliki Marapas — September 24, 2014 — Fashion
References: adidas & highsnobiety
The second installment of the adidas Originals x The Farm Company collaboration is finally here.
The first drop of the Fall/Winter 2014 collection was released to coincide with this year's World Cup, hosted in Brazil. The latest release is, again, a celebration of the South American country, with the lookbook being shot around important landmarks in Rio de Janeiro. Like the initial collection, the second installment is characterized by exotic, all-over prints. However, this time around, the color palette is darker and richer, transitioning into the cooler months coming up ahead.
The collection is comprised of sweaters, crop tops, boyfriend shirts and outerwear, such as a windbreaker. The clothing can be paired with footwear like the Adira Low and Zx500 2.0.
The first drop of the Fall/Winter 2014 collection was released to coincide with this year's World Cup, hosted in Brazil. The latest release is, again, a celebration of the South American country, with the lookbook being shot around important landmarks in Rio de Janeiro. Like the initial collection, the second installment is characterized by exotic, all-over prints. However, this time around, the color palette is darker and richer, transitioning into the cooler months coming up ahead.
The collection is comprised of sweaters, crop tops, boyfriend shirts and outerwear, such as a windbreaker. The clothing can be paired with footwear like the Adira Low and Zx500 2.0.
Trend Themes
1. Exotic Print Clothing Collections - Collaborations between fashion and geographical themes to create collections celebrating iconic landmarks and cultures.
2. Seasonal Color Palette Transitions - The use of darker and richer color palettes to signal the shift from warm to cool seasons.
3. Wearable Brand Collaborations - Partnerships between major fashion brands and athletic wear companies to create fashionable and functional clothing.
Industry Implications
1. Fashion - The fashion industry can collaborate with places and cultures to produce themed collections.
2. Sportswear - Sportswear companies can work with fashion designers to create functional yet stylish athletic clothing.
3. Footwear - Footwear companies can produce shoes that complement and enhance fashion and sportswear collections.
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