The adidas Originals’ Tubular Collection is Modern and Wearable
Michael Hemsworth — September 29, 2015 — Fashion
References: adidas & highsnobiety
The adidas Originals’ Tubular Collection blends a number of different aesthetics that combine to create a final product that is strikingly wearable. The athletic movement in fashion has pushed brands like adidas and Puma back into the spotlight where they reigned supreme during the late 80s and 90s, and the adidas Originals’ Tubular Collection is a clear answer to the requirement for fashion that moves with the wearer.
Featuring a basic color tone that will mesh well with any wardrobe, the adidas Originals’ Tubular Collection focuses on a laid-back cool aesthetic that's both modern and surprisingly wearable for everyday, not just gym day. Featuring shoes from the adidas Tubular x Knit, the adidas Originals’ Tubular Collection is comfortable, casual and perfect for even the most discernible fashion critic.
Featuring a basic color tone that will mesh well with any wardrobe, the adidas Originals’ Tubular Collection focuses on a laid-back cool aesthetic that's both modern and surprisingly wearable for everyday, not just gym day. Featuring shoes from the adidas Tubular x Knit, the adidas Originals’ Tubular Collection is comfortable, casual and perfect for even the most discernible fashion critic.
Trend Themes
1. Athleisure Fashion - Disruptive innovation opportunity: Develop athleisure wear that seamlessly blends sportswear and streetwear aesthetics.
2. Laid-back Cool Aesthetic - Disruptive innovation opportunity: Create fashionable and comfortable clothing that appeals to individuals seeking a relaxed and modern style.
3. Versatile Wardrobe Integration - Disruptive innovation opportunity: Design clothing and footwear that can effortlessly complement any wardrobe and cater to everyday wear.
Industry Implications
1. Athletic Apparel - Disruptive innovation opportunity: Incorporate technology and innovative materials to enhance performance and comfort in sportswear.
2. Streetwear - Disruptive innovation opportunity: Merge fashion trends with street-inspired designs to meet the demands of the urban youth market.
3. Fashion Retail - Disruptive innovation opportunity: Integrate online platforms and personalized experiences to enhance the shopping journey and reach a broader customer base.
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