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Celebratory Japanese Sneaker Packs

Clean the Sky - Positive Eco Trends & Breakthroughs

Adidas Originals 'Made For' Tokyo Celebrates 10 Great Years

— November 18, 2011 — Fashion
Berlin had their very own commemorative sneaker pack and now Adidas is heading to the land of the rising sun with the Adidas Originals 'Made For' Tokyo for another celebration.

It's been 10 years since the Originals sneaker model landed in Japan, so the brand is celebrating with the Adidas Originals 'Made For' Tokyo collection. One of the commemorative items is a sneaker featuring an all black leather upper contrasted by black and white laces with matching stitching on the back heel. In addition to the footwear, there will also be a matching jacket designed in the same theme of the footwear.

The Adidas Originals 'Made For' Tokyo sneakers are limited editions with only 150 pairs produced, each of which is numbered for authenticity. There's no word on when these will be released, so keep an eye out for the date.
Trend Themes
1. Commemorative Sneaker Packs - Creating limited edition sneaker packs to celebrate milestones in specific cities or countries presents an opportunity for brands to engage with local markets and create exclusive products.
2. Collaborative Design Collections - Partnering with local designers or artists to create unique sneaker and apparel collections allows brands to tap into the creativity and artistry of a specific region, fostering a sense of cultural appreciation.
3. Limited Edition Numbering - Numbering limited edition sneakers adds an element of exclusivity and collectibility, appealing to sneaker enthusiasts and collectors who value rare and unique items.
Industry Implications
1. Footwear - The footwear industry can leverage commemorative sneaker packs and collaborative design collections to create buzz, generate sales, and foster brand loyalty among sneaker enthusiasts.
2. Fashion - The fashion industry can explore limited edition collaborations between designers and sportswear brands to create unique collections that cater to fashion-forward consumers seeking exclusive and statement pieces.
3. Marketing and Advertising - Marketing and advertising agencies can help brands plan and execute strategic campaigns around limited edition numbering, leveraging the exclusivity and collectibility factor to drive brand awareness and engagement.
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