adidas Originals Gazelle Tribes are a New Take on an Old Classic
Erica Francis — July 7, 2016 — Fashion
References: adidas
adidas Originals Gazelle Tribes are revamped sneakers that have been launched for the Fall/Winter 2016 season. The Gazelle has been around since the 60s and although the shoe has been adapted over time, it has still remained true to it's original design.
According to the company, the new adidas Originals Gazelle Tribes "reclaims its cult classic status by channeling the spirit" of the ‘90s style tribes.
The athletic brand wanted to celebrate the Gazelle's prominence in London's fashion scene and paired up with fashion guru David Hellqvist to aid in setting the tone behind the relaunch. The final concept categorizes each design of the Gazelle London Tribes into different cultural categories: Hip-Hop, Reggae, Grunge, Britpop and Skate.
According to the company, the new adidas Originals Gazelle Tribes "reclaims its cult classic status by channeling the spirit" of the ‘90s style tribes.
The athletic brand wanted to celebrate the Gazelle's prominence in London's fashion scene and paired up with fashion guru David Hellqvist to aid in setting the tone behind the relaunch. The final concept categorizes each design of the Gazelle London Tribes into different cultural categories: Hip-Hop, Reggae, Grunge, Britpop and Skate.
Trend Themes
1. Revamped Classic Sneakers - Opportunity for sneaker brands to rebrand and relaunch classic designs with a modern twist.
2. Adidas Originals - Potential for other brands to collaborate with fashion gurus to create unique and nostalgic collections.
3. Cult Classic Revival - Demand for retro styles with a contemporary touch, providing an opportunity for brands to tap into nostalgia.
Industry Implications
1. Fashion - Fashion brands can explore collaborations and reimaginations of iconic designs to attract nostalgic consumers.
2. Sportswear - Athletic brands can revamp their classic sneaker collections to cater to the growing demand for vintage-inspired styles.
3. Streetwear - Streetwear brands can leverage the trend of reviving cult classics to create limited edition collections with a nostalgic appeal.
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