The Adidas Originals by NIGO Lookbook Re-Invents the Classics
Vasiliki Marapas — October 4, 2014 — Fashion
References: adidas & highsnobiety
The adidas Originals by NIGO collection, and accompanying lookbook, is effortlessly cool.
NIGO lends his endless wealth of first-hand knowledge and experience on everything from vintage clothing to pop culture and street wear to these inventive new designs. All of these elements are involved in creating the throwback-heavy collection, which features inspiration from vintage adidas, in particular. The collection is a way of appreciating the brand's history, and improving upon it, so that it stays fresh and edgy in a different climate.
The collection was created by taking something old and turning it new again. The streetwear classics you've come to know and love have been updated with a contemporary flair that makes them transcend time itself.
NIGO lends his endless wealth of first-hand knowledge and experience on everything from vintage clothing to pop culture and street wear to these inventive new designs. All of these elements are involved in creating the throwback-heavy collection, which features inspiration from vintage adidas, in particular. The collection is a way of appreciating the brand's history, and improving upon it, so that it stays fresh and edgy in a different climate.
The collection was created by taking something old and turning it new again. The streetwear classics you've come to know and love have been updated with a contemporary flair that makes them transcend time itself.
Trend Themes
1. Remixed Vintage Streetwear - The trend of remixed vintage streetwear presents an opportunity for brands to breathe new life into classic designs and appeal to nostalgic consumers.
2. Throwback-heavy Collection - The throwback-heavy collection trend allows brands to celebrate their history and tap into the nostalgia of consumers while adding a contemporary twist.
3. Updating Classics with a Contemporary Flair - The trend of updating classic streetwear with a contemporary flair offers an opportunity for brands to appeal to both traditional and modern fashion tastes.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage the trend of remixed vintage streetwear to attract customers seeking unique and nostalgic designs.
2. Retail and E-commerce - The retail and e-commerce industry can capitalize on the throwback-heavy collection trend by offering curated selections of remixed vintage streetwear to online shoppers.
3. Marketing and Advertising - The marketing and advertising industry can explore opportunities within the trend of updating classics with a contemporary flair to create compelling campaigns that bridge the past and present.
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