The Adidas Olive Sneakers Will Only Be Available in Europe
Mishal Omar — August 23, 2016 — Lifestyle
References: highsnobiety
The Adidas Olives are a continuation of the brand's choice to release sneakers that are inspired by geographic locations, or specific to them.
The brand first released the 'Red Apple' as an homage to New York City and its newest pair of shoes draws inspiration from Europe. This is likely due to the heavy use of olive oil in many European countries. The Adidas Olives take after their name with their color, with every part of the shoe being a different shade of deep green except for the white and gray base.
These shoes will only be made available in Europe, adding to their exclusivity in more ways than just their sophisticated and minimalist aesthetic.
The brand first released the 'Red Apple' as an homage to New York City and its newest pair of shoes draws inspiration from Europe. This is likely due to the heavy use of olive oil in many European countries. The Adidas Olives take after their name with their color, with every part of the shoe being a different shade of deep green except for the white and gray base.
These shoes will only be made available in Europe, adding to their exclusivity in more ways than just their sophisticated and minimalist aesthetic.
Trend Themes
1. Geographically-inspired Sneakers - There is a trend of releasing sneakers that are specifically designed to reflect certain geographic locations.
2. Exclusive Colorways - A trend of creating limited edition sneakers with unique and exclusive color combinations.
3. Minimalist Footwear - There is a growing trend of minimalist shoe designs that emphasize simplicity in both aesthetics and functionality.
Industry Implications
1. Footwear - The footwear industry has the opportunity to create more geographically-inspired and exclusive shoe collections.
2. Fashion - The fashion industry can capitalize on the trend of minimalist footwear by incorporating minimalist aesthetics into their designs.
3. Marketing and Retail - The marketing and retail industry can take advantage of the trend of exclusive colorways by creating limited edition releases to appeal to collectors and enthusiasts.
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