The adidas Climaheat Collection Encourages People to Stay Active
Meghan Young — December 3, 2014 — Lifestyle
The adidas Climaheat Collection is a comprised of pieces that will keep people warm when staying active during the winter season. While many designers and fashion brands are focused a lot of sporty designs, there is something to be said about labels such as adidas and Nike that are known for the technology that is behind each design.
In this case, the adidas Climaheat Collection boasts a patented insulation system that uses hollow-core fibres inspired by natural fur to trap more heat and dry faster. Although extremely practical in their construction, the adidas Climaheat pieces are also stylish, which will help them keep up with the more fashionably inclined creations coming out of non-athletic retailers.
In this case, the adidas Climaheat Collection boasts a patented insulation system that uses hollow-core fibres inspired by natural fur to trap more heat and dry faster. Although extremely practical in their construction, the adidas Climaheat pieces are also stylish, which will help them keep up with the more fashionably inclined creations coming out of non-athletic retailers.
Trend Themes
1. Innovative Insulation Technology - The adidas Climaheat Collection incorporates patented insulation technology using hollow-core fibers inspired by natural fur, presenting opportunities for disruptive innovation in the winter gear industry.
2. Functional and Fashionable Designs - The adidas Climaheat Collection combines practicality with style, creating an opportunity for disruptive innovation in the intersection of sportswear and fashion.
3. Rising Demand for Winter Activewear - As more people seek to stay active during winter, there is a growing market for insulated workout gear like the adidas Climaheat Collection, providing opportunities for disruptive innovation in the activewear industry.
Industry Implications
1. Winter Gear Industry - The advanced insulation technology seen in the adidas Climaheat Collection suggests disruptive innovation opportunities in the winter gear industry.
2. Sportswear Industry - The combination of functionality and style in the adidas Climaheat Collection indicates potential for disruptive innovation in the sportswear industry.
3. Fashion Retail Industry - The fashionable and practical designs of the adidas Climaheat Collection open avenues for disruptive innovation in the intersection of sportswear and fashion.
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