The Adidas Calculator Watch Will Unveil Your Inner Nerd
raw material — April 6, 2010 — Fashion
References: adidas & therawmaterials.wordpress
Adidas is bringing back calculator watches -- like the ones you used to cheat in Math class with, but in awesome candy colours. It's the perfect pairing of geek and sporty!
They are currently available in black, gold,blue and lilac colorways, but a sneak peek at next season's collection reveals they have pink/orange, citrus and all sorts of other exciting shades (if you've seen the candy-coloured kicks you'll get the idea).
Implications - With so many available options for colors, there is no way not to find a watch amongst these for everyone! Adidas has once again created a product that makes nerdy, cool and cool even cooler!
They are currently available in black, gold,blue and lilac colorways, but a sneak peek at next season's collection reveals they have pink/orange, citrus and all sorts of other exciting shades (if you've seen the candy-coloured kicks you'll get the idea).
Implications - With so many available options for colors, there is no way not to find a watch amongst these for everyone! Adidas has once again created a product that makes nerdy, cool and cool even cooler!
Trend Themes
1. Resurgence of Calculator Watches - The return of calculator watches provides an opportunity for brands to tap into nostalgia and offer modern versions with sleek designs and new features.
2. Colorful Tech Accessories - The popularity of colorful calculator watches opens up a market for vibrant and fashionable tech accessories that combine functionality with style.
3. Geek-chic Fashion - The Adidas calculator watch represents a larger trend of geek-chic fashion, indicating an opportunity for fashion brands to create products that blend geeky elements with modern style.
Industry Implications
1. Fashion and Accessories - The calculator watch trend presents an opportunity for fashion and accessories brands to incorporate retro-inspired tech elements into their product lines.
2. Consumer Electronics - The resurgence of calculator watches highlights a potential market for consumer electronics companies to develop and market innovative wearable technology.
3. Retail and E-commerce - The popularity of calculator watches creates an opportunity for retailers and e-commerce platforms to showcase and sell retro-inspired fashion and tech accessories.
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