adidas and Gosha Rubchinskiy Drop a World Cup 2018 Range
References: en.km20.ru & highsnobiety
adidas and Gosha Rubchinskiy join forces once again to release the 2018 World Cup collection. The German and Russian labels teased this collaboration last week and have just released an official look of the series just in time for the start of the World Cup. The collaborative collection is comprised of both 'Home' and 'Away' jerseys in the tonal hues of Russia, which is both Gosha Rubchinskiy's home country and the hosting location of this year's soccer tournament. The capsule also sees a series of sweaters in the selection of white, blue, red, and grey -- all decorated with Rubchinsky's branding accents.
Every crewneck sweater also features the Cyrillic of a name of each of the Russian cities hosting a match. The capsule also delivers football boots and a black and silver football as well. All of the pieces will be available for purchase beginning June 14th online at KM20.
Every crewneck sweater also features the Cyrillic of a name of each of the Russian cities hosting a match. The capsule also delivers football boots and a black and silver football as well. All of the pieces will be available for purchase beginning June 14th online at KM20.
Trend Themes
1. Local-inspired Apparel - Creative collaborations in fashion can make localized apparel fashionable and inspire pride in local communities.
2. Sports-inspired Fashion - Cross-industry partnerships can unlock new possibilities in sports and fashion design and tap into unique cultural experiences.
3. Limited-edition Collections - Partnering with high-end designers can result in limited-edition collections that generate hype and brand awareness.
Industry Implications
1. Fashion - Designers and fashion brands can collaborate with local artists and brands to create unique, localized apparel collections that tap into the cultural zeitgeist.
2. Sports - The intersection of sports and fashion can produce innovative product designs and limited-edition, high-end collections featuring a range of sporting gear, clothing, and merchandise.
3. Retail - Collaborative and limited-edition collections can generate sales and drive traffic to physical and online retail stores.
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