The Adelphi Hotels Looks Good Enough to Eat
Vasiliki Marapas — October 24, 2014 — Art & Design
References: hachem.au & contemporist
Fady Hachem redesigned the Adelphi Hotel in Melbourne, Australia, following a change of ownership in 2013.
The studio was enlisted to develop a bold new concept; one that would refresh the illustrious hotel, which has had its fair share of ups and downs. Hachem responded with the idea of a dessert-themed hotel, transforming the existing structure into a "visual and experiential feast." The hotel's tagline encourages guests to 'Engage the Senses,' which isn't hard when they're faced with a smorgasbord of sensory cues. One need not think, but relax, and melt into their delectable surroundings.
Beyond the decadence, however, the designers had to think long-term. The design was brought to life with a modest budget, meaning that every feature needed to be sustainable enough to last in the future. The original shell was preserved, and energy and water-efficient systems were implemented, along with recycling programs.
The studio was enlisted to develop a bold new concept; one that would refresh the illustrious hotel, which has had its fair share of ups and downs. Hachem responded with the idea of a dessert-themed hotel, transforming the existing structure into a "visual and experiential feast." The hotel's tagline encourages guests to 'Engage the Senses,' which isn't hard when they're faced with a smorgasbord of sensory cues. One need not think, but relax, and melt into their delectable surroundings.
Beyond the decadence, however, the designers had to think long-term. The design was brought to life with a modest budget, meaning that every feature needed to be sustainable enough to last in the future. The original shell was preserved, and energy and water-efficient systems were implemented, along with recycling programs.
Trend Themes
1. Dessert-themed Hotels - Opportunity to create unique hotel experiences and market differentiated products
2. Sustainable Hospitality Design - Opportunity to incorporate cost-savings and eco-friendly features that can appeal to growing eco-conscious consumer base
3. Experiential Interior Design - Opportunity to create immersive and memorable experiences for guests that can lead to positive word-of-mouth and repeat customers
Industry Implications
1. Hospitality - Opportunity to differentiate from competitors with unique offerings and sustainable design features
2. Interior Design - Opportunity to incorporate experiential design elements and incorporate sustainable practices in the design process
3. Tourism - Opportunity to attract guests seeking unique and memorable vacation experiences and prioritize eco-friendly choices
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