Samsung Smartphones Prevents Ads From Appearing On Web Browsers
Rahul Kalvapalle — February 1, 2016 — Tech
References: samsung & theguardian
Samsung, the world's biggest manufacturer of smartphones, has introduced a new adblocking feature that will enable millions of its device users to avoid encountering irritating online ads. The update, which was introduced a few days ago, applies specifically to Samsung's smartphone web browser, which is installed on all its smartphones.
Mobile and browser ads may represent an increased source of revenue for companies that make their money from digital advertising, but to regular smartphone users, they represent an unnecessary headache.
By introducing adblocking on its browsers, Samsung is responding to a real and widespread consumer demand and catering to mobile users who want to use their mobile browsers to browse the web rather than being targeted by in-your-face ads that impact their browsing experience.
Mobile and browser ads may represent an increased source of revenue for companies that make their money from digital advertising, but to regular smartphone users, they represent an unnecessary headache.
By introducing adblocking on its browsers, Samsung is responding to a real and widespread consumer demand and catering to mobile users who want to use their mobile browsers to browse the web rather than being targeted by in-your-face ads that impact their browsing experience.
Trend Themes
1. Mobile Adblocking - The rise of mobile adblocking presents opportunities for businesses to develop new ad formats or create alternative revenue streams.
2. Consumer Demand for Ad-free Browsing - The increasing consumer demand for ad-free browsing creates opportunities for businesses to offer premium, ad-free browsing experiences or develop innovative ways to integrate ads seamlessly into content.
3. Improved User Experience - The adoption of adblocking features by smartphone manufacturers opens doors for businesses to explore new ways to enhance user experience without reliance on intrusive ads.
Industry Implications
1. Digital Advertising - The growth of adblocking technologies calls for digital advertising companies to adapt and come up with strategies that strike a better balance between ads and user experience.
2. Mobile Technology - The integration of adblocking features in smartphones requires mobile technology companies to explore ways to enhance browsing experiences and provide users with more control over their ad preferences.
3. Web Browsers - The increasing demand for ad-free browsing highlights opportunities for web browser developers to create user-friendly interfaces and ad-blocking capabilities that align with consumer preferences.
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