Matchbook's Ad Stories Brings More Substance to Website Sidebars
Meghan Young — January 20, 2016 — Marketing
References: matchbooklitmag & fastcompany
While Google continues to personalize ads to each individual browser to make their online experience more relevant to them, one company is hoping to do the same but in an arguably more substantial way through a series of Ad Stories. Matchbook currently has an open call for short stories that will replace Google Ads.
Although the criteria for each of these Ad Stories is quite extensive -- they must be no more than 70 characters, stick to a three-line structure and must make sense as its own line even though it can be used as part of the story -- those that are chosen will be paid $10 per submission. If the Ad Stories are clicked on, people will be brought to matchbook's Volumes landing page, where all the ad stories will be collected.
Although the criteria for each of these Ad Stories is quite extensive -- they must be no more than 70 characters, stick to a three-line structure and must make sense as its own line even though it can be used as part of the story -- those that are chosen will be paid $10 per submission. If the Ad Stories are clicked on, people will be brought to matchbook's Volumes landing page, where all the ad stories will be collected.
Trend Themes
1. Ad-stories - Creating ad stories to replace online ads, bringing more substance to website sidebars.
2. Micro-fiction - Using short and concise writing to generate interest and brand engagement.
3. Personalized Content - Offering personalized content to website visitors that is tailored to their interests.
Industry Implications
1. Advertising - Adopting a more interactive and engaging advertising strategy through ad-stories.
2. Publishing - Providing a new platform for writers to showcase their work and reach a wider audience.
3. Digital Marketing - Incorporating micro-fiction tactics to increase engagement with brand messaging through personalized content.
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