Trulicity's 'Activate Your Within' Campaign Educates Patients
Jana Pijak — October 22, 2015 — Lifestyle
References: trulicity & mmm-online
Trulicity's latest diabetes campaign is titled 'Activate Your Within' and aims to educate disease sufferers about its treatment solutions. The brand is known for its range of type-2 diabetes medications that work by being injected by patients once per week.
In an effort to educate and inspire diabetes sufferers, Trulicty's 'Activate Your Within' campaign is not only informative but also features a photographer as its star. The approachable actor embodies his creative role and is captured outdoors as he stands behind the lens.
He speaks about Trulicity's injectable diabetes treatments and how they have improved his life while describing how he uses the brand's products to activate insulin in his own body. This approachable and empowering ad talks about chronic disease in an optimistic tone and shows sufferers that they can lead a normal life while getting treatment.
In an effort to educate and inspire diabetes sufferers, Trulicty's 'Activate Your Within' campaign is not only informative but also features a photographer as its star. The approachable actor embodies his creative role and is captured outdoors as he stands behind the lens.
He speaks about Trulicity's injectable diabetes treatments and how they have improved his life while describing how he uses the brand's products to activate insulin in his own body. This approachable and empowering ad talks about chronic disease in an optimistic tone and shows sufferers that they can lead a normal life while getting treatment.
Trend Themes
1. Patient Education - Opportunity for creating informative campaigns that educate disease sufferers about treatment solutions.
2. Empowering Messaging - Opportunity to develop ads that talk about chronic diseases in an optimistic and empowering tone.
3. Personification of Treatment - Opportunity to use relatable actors or personas to represent the benefits and effectiveness of treatment solutions.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunity in creating more engaging and informative campaigns for disease-specific medication.
2. Healthcare Advertising - Opportunity to develop messaging strategies that empower patients with chronic diseases and showcase the potential for a normal life with treatment.
3. Medical Devices - Opportunity to personify treatment solutions through relatable actors or personas in ads to demonstrate the benefits of using medical devices.
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