The Accidental Hipsters of China Have a Touch of Class Only Earned by Age
Akihiko Tse — September 19, 2013 — Fashion
References: facebook & designtaxi
The Chinese are no strangers to the finest choice of clothing -- what with many of the world's largest companies' factory operations based there -- but the photo compilation of 'Accidental Chinese Hipsters' on Facebook shows they aren't afraid to show off their fine taste in clothing.
The account, which has over 60,000 'Likes,' features a collection of hilariously dressed Chinese people -- mostly elderly -- who sport the such unique fashion accessories such as fish bowl earrings, a transparent orange wizard hat in the middle of a subway train, and wearing the Russian punk rock group P*ssy Riot-esque masks to go swimming in the sea. While the comments on the Accidental Chinese Hipsters page range from appreciation to blatant racism, the page nonetheless shows the unique styles in which some cultures make use of certain fashion items some of us wouldn't dare to touch and mix up with our own everyday clothing.
The account, which has over 60,000 'Likes,' features a collection of hilariously dressed Chinese people -- mostly elderly -- who sport the such unique fashion accessories such as fish bowl earrings, a transparent orange wizard hat in the middle of a subway train, and wearing the Russian punk rock group P*ssy Riot-esque masks to go swimming in the sea. While the comments on the Accidental Chinese Hipsters page range from appreciation to blatant racism, the page nonetheless shows the unique styles in which some cultures make use of certain fashion items some of us wouldn't dare to touch and mix up with our own everyday clothing.
Trend Themes
1. Elder Fashion - The trend of elderly people embracing unconventional fashion choices creates an opportunity for disruptive innovations in fashion design and marketing.
2. Culture-inspired Accessories - The trend of unique cultural accessories paves the way for disruptive innovation in the fashion and accessories industries, particularly in cross-cultural marketing.
3. Social Media Trendspotting - The trend of social media accounts dedicated to unique fashion choices of individuals leads to opportunities for disruptive innovation in fashion marketing and advertising.
Industry Implications
1. Fashion - The fashion industry can capitalize on this trend by creating lines specifically targeted at older demographics, and incorporating unique accessories from other cultures.
2. Accessories - The accessories industry can explore incorporating unique cultural accessories in their designs or marketing aimed at the elderly demographic.
3. Social Media - The trend of social media accounts showcasing unique fashion choices can be leveraged by the advertising industry to reach target markets effectively.
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