The Accenture 'Surfing Elephant' Commercial Features Active Creatures
Allison Love — May 19, 2010 — Marketing
The Accenture surfing elephant commercial is exactly what it sounds like: it features a surfing elephant that hits the waves with style and panache. The commercial's tag line, "Who says you can't be big and nimble?" indicating Accenture's ability to handle larger companies and represent them accordingly.
Accenture is "a global management consulting, technology services and outsourcing company," that touts itself as delivering "high performance." The Accenture surfing elephant commercial is a great way to garner attention from people and businesses who haven't yet heard of Accenture.
Accenture is "a global management consulting, technology services and outsourcing company," that touts itself as delivering "high performance." The Accenture surfing elephant commercial is a great way to garner attention from people and businesses who haven't yet heard of Accenture.
Trend Themes
1. Animal-centered Advertisements - Brands can leverage the appeal of animals to market their products and services.
2. Humorous Commercials - Brands can use humor to create memorable advertisements that stand out from the competition.
3. Challenging Industry Norms - Accenture’s use of unconventional imagery in their commercials can inspire other companies to challenge traditional industry norms.
Industry Implications
1. Marketing and Advertising - Marketing and Advertising firms can capitalize on the use of animal-centered advertisements to create unique and engaging campaigns for their clients.
2. Consulting - Consulting firms can look to creative and humorous commercials as a means of differentiation in a crowded industry landscape.
3. Outsourcing - Outsourcing companies can leverage unconventional imagery to capture the attention of potential customers and stand out in a competitive market.
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