The AC/DC Collectors Set Is Packed in a Working Amp
Jacqueline Parrish — October 22, 2009 — Pop Culture
References: acdcbacktracks & thrillist
The AC/DC collectors set, which celebrates the worlds greatest rock band, has been cleverly packaged as a working guitar amplifier.
This ingenious and high tech marketing scheme includes “three CDs, two DVDs, and one LP of rarities, as well as a one hundred and sixty-four page high production quality hardcover photo book and memorabilia from the bands earliest days of touring.”
The AC/DC collectors set is an essential for any die hard Angus fan who wants to relive the glory days of this renowned rock band.
This ingenious and high tech marketing scheme includes “three CDs, two DVDs, and one LP of rarities, as well as a one hundred and sixty-four page high production quality hardcover photo book and memorabilia from the bands earliest days of touring.”
The AC/DC collectors set is an essential for any die hard Angus fan who wants to relive the glory days of this renowned rock band.
Trend Themes
1. Packed-in Products - Opportunity for brands to package their products in unique and functional ways, adding value for consumers and enhancing the overall brand experience.
2. Nostalgic Marketing - Using nostalgia as a marketing tool to appeal to fans and collectors, creating limited edition sets that evoke sentimentality and drive sales.
3. Multimedia Collectibles - Creating collectible sets that combine various forms of media, such as CDs, DVDs, and books, offering consumers a comprehensive and immersive experience.
Industry Implications
1. Music Merchandise - Opportunity for music artists and bands to create innovative and unique merchandise beyond traditional CDs and vinyls, offering fans more value and engagement.
2. Marketing and Advertising - Agencies and marketers can leverage nostalgia and unique packaging to create memorable campaigns that resonate with consumers and drive brand loyalty.
3. Collector's Items - Companies specializing in collectibles can explore collaborations with popular brands to produce limited edition sets that cater to enthusiasts and collectors.
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