The Absolut x Lady Gaga Collaboration Allows Fans to Win Big
Jana Pijak — May 14, 2014 — Pop Culture
References: facebook & chilledmagazine
The Absolut x Lady Gaga collaboration is set to transform the star's bestselling album ARTPOP into a life-changing and unforgettable experience for the artist's fans. A select and lucky few will win the opportunity to watch the performace from Absolut's ARTPOP Lounge, a unique and on-stage bar that is created as part of the singer's theatrical set.
The Vodka brand and the Grammy-winning artist have also teamed up for a range of custom cocktails that include the “Absolut Gaga”, a delicious blend of ginger ale, apple sparkling cider, grapefruit and Absolut.
The Absolut x Lady Gaga collaboration will enlist two lucky fans from each concert along with winners from the #Absolutgaga contest that can be entered at www.absolutgaga.com via Absolut's Facebook page. As part of the social media contest, fans are encouraged to share creative ideas for transforming their community.
Known for their rich history of creative collaborations, Absolut is excited to join forces with the fashion-forward and talented singer. The brand's #Absolutgaga contest runs from May 1st to June 29th, 2014.
The Vodka brand and the Grammy-winning artist have also teamed up for a range of custom cocktails that include the “Absolut Gaga”, a delicious blend of ginger ale, apple sparkling cider, grapefruit and Absolut.
The Absolut x Lady Gaga collaboration will enlist two lucky fans from each concert along with winners from the #Absolutgaga contest that can be entered at www.absolutgaga.com via Absolut's Facebook page. As part of the social media contest, fans are encouraged to share creative ideas for transforming their community.
Known for their rich history of creative collaborations, Absolut is excited to join forces with the fashion-forward and talented singer. The brand's #Absolutgaga contest runs from May 1st to June 29th, 2014.
Trend Themes
1. Celebrity-endorsed Social Media Contests - Collaborations between brands and celebrities on social media platforms providing fans with unique experiences and opportunities.
2. Interactive Event Experiences - Creating unique and immersive experiences for event attendees through technology and innovative activations.
3. Community Transformation Campaigns - Engaging fans through social media to create positive change within their communities.
Industry Implications
1. Alcohol Beverages - Leveraging social media and celebrity endorsements to create unique experiences and connections with consumers of alcohol beverages.
2. Music and Entertainment - Incorporating technology and interactive elements to create unique and unforgettable experiences for music and entertainment fans.
3. Social Media and Marketing - Utilizing social media and creative campaigns to engage and connect with consumers on a deeper level.
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