The ABC Carpet Color Reform Campaign Uses Bold Contrasting Hues
Gil Cohen — November 15, 2012 — Art & Design
References: jasonmadara & visuellemagazine.blogspot
Advertising a new line of richly colored rugs, the ABC Carpet Color Reform Campaign shot by Jason Madara is incredibly captivating. The use of contrasting colors catches the attention of viewers, working to draw the eye down to the rugs which are the brightest parts of the images.
The Color Reform Spectrum Edition of rugs are all handwoven in Pakistan and have a distressed and faded appearance, giving each rug a unique look and vintage appeal. The ad campaign uses a worn-out backdrop where fluorescent colored paint is chipping off the walls and doors, giving the buildings a rundown appearance. This decaying beauty serves to enhance the luxurious rugs and make their elegance stand out.
The ABC Carpet Color Reform Campaign is vibrantly decadent.
The Color Reform Spectrum Edition of rugs are all handwoven in Pakistan and have a distressed and faded appearance, giving each rug a unique look and vintage appeal. The ad campaign uses a worn-out backdrop where fluorescent colored paint is chipping off the walls and doors, giving the buildings a rundown appearance. This decaying beauty serves to enhance the luxurious rugs and make their elegance stand out.
The ABC Carpet Color Reform Campaign is vibrantly decadent.
Trend Themes
1. Colorful Rug Marketing - Incorporating bold and contrasting colors in rug marketing campaigns is a trend that can draw attention to the products being sold.
2. Vintage-inspired Rugs - Creating a distressed and faded appearance in handwoven rugs has become a trend, resulting in unique and vintage-inspired designs.
3. Captivating Advertising Imagery - Using eye-catching advertising techniques, such as using vibrant colors and rundown backdrops, is a trend that can make a campaign stand out and catch the attention of potential customers.
Industry Implications
1. Interior Design - The use of colorful and vintage-inspired rugs creates a trend that can disrupt traditional interior design standards and offer new and unique options for decorating.
2. Textile Manufacturing - The trend towards creating distressed and faded looks in handwoven rugs presents an opportunity for textile manufacturers to experiment with new techniques and designs.
3. Advertising and Marketing - The trend towards captivating advertising imagery can disrupt the traditional advertising industry and push companies to be more creative and visually appealing in their campaigns.
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