The Abbey Lee Kershaw Moussy Fall 2010 Ad Campaign Shows Some Heart
Vittoria Natarelli — August 9, 2010 — Marketing
References: moussy.ne.jp & cartoonstyles.blogspot
The Abbey Lee Kershaw Moussy Fall 2010 ad campaign is a follow up to the lookbook Kershaw did with the clothing line earlier this season. The campaign features mostly denim, with love notes written by the model as its accessory.
The campaign creates a mini love story where Kershaw sends letters to an estranged lover. This Abbey Lee Kershaw Moussy Fall 2010 line is undoubtedly hot, but the touch of adventure within the love notes also makes the campaign sensually intriguing.
The campaign creates a mini love story where Kershaw sends letters to an estranged lover. This Abbey Lee Kershaw Moussy Fall 2010 line is undoubtedly hot, but the touch of adventure within the love notes also makes the campaign sensually intriguing.
Trend Themes
1. Interactive Advertising - The Abbey Lee Kershaw Moussy Fall 2010 ad campaign's use of love notes written by the model as accessories demonstrates the potential for interactive advertising that engages consumers on a personal and emotional level.
2. Storytelling Marketing - The mini love story concept in the Abbey Lee Kershaw Moussy Fall 2010 ad campaign showcases the power of storytelling marketing, where brands can create compelling narratives to connect with their audience.
3. Personalized Fashion - The inclusion of love notes in the Abbey Lee Kershaw Moussy Fall 2010 line suggests the rise of personalized fashion, where consumers can express their individuality through customizable accessories and clothing items.
Industry Implications
1. Fashion Retail - The Abbey Lee Kershaw Moussy Fall 2010 line and ad campaign highlight opportunities for fashion retailers to incorporate personalized and storytelling elements into their marketing strategies to attract and engage customers.
2. Advertising and Marketing - The Abbey Lee Kershaw Moussy Fall 2010 ad campaign presents innovative possibilities for interactive and emotionally-driven advertising approaches that can enhance brand-consumer connections.
3. Accessories Industry - The use of love notes as accessories in the Abbey Lee Kershaw Moussy Fall 2010 campaign introduces a potential trend for the accessories industry to explore unique ways of incorporating personal and sentimental elements into their products.
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