The a2 Milk Half and Half Creamer is Ultra-Pasteurized
Michael Hemsworth — July 23, 2021 — Marketing
The a2 Milk Half and Half creamer is a new product from the brand focused on providing consumers with a digestion-friendly option when mixing up their morning cup of coffee. The product is made with an all-natural formulation that includes 100% real milk and cream, which is sourced from cows that only naturally product the A2 protein instead of the usual A1 and A1 proteins usually found in traditional offerings on the market. The creamer thus easier to digest when compared to the usual dairy products on the market.
CEO of The a2 Milk Company U.S. Blake Waltrip spoke on the new a2 Milk Half and Half creamer saying, "Half and half is a $1 billion category with very few options for dairy lovers looking for a high-quality product with a premium protein, particularly if they have trouble digesting ordinary cows’ milk. Our a2 Milk Half and Half expands the choices available to consumers who don’t like the sweetness of lactose-free products, the taste of plant-based half and half alternatives, or the digestive difficulties they encounter with regular dairy products.”
CEO of The a2 Milk Company U.S. Blake Waltrip spoke on the new a2 Milk Half and Half creamer saying, "Half and half is a $1 billion category with very few options for dairy lovers looking for a high-quality product with a premium protein, particularly if they have trouble digesting ordinary cows’ milk. Our a2 Milk Half and Half expands the choices available to consumers who don’t like the sweetness of lactose-free products, the taste of plant-based half and half alternatives, or the digestive difficulties they encounter with regular dairy products.”
Trend Themes
1. Digestibility-focused Products - Creating natural products that are easier to digest could disrupt the dairy industry.
2. Premium Protein Products - Offering dairy products with naturally sourced premium proteins can differentiate a brand in the crowded dairy market.
3. Alternative Dairy Products - Plant-based and lactose-free dairy alternatives will continue to grow as demand for dairy options increases.
Industry Implications
1. Dairy - Disruptive innovation opportunities include creating natural products with premium protein and plant-based or lactose-free alternatives.
2. Food and Beverage - Companies can consider adding digestibility-focused products to their lineup to appeal to consumers with sensitivities or health concerns.
3. Health and Wellness - Offering products with natural benefits, such as easier digestibility, can appeal to consumers looking for healthier options.
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