The Delivery Boxes for A-100 Burgers Feature an Unexpected Design
Katherine Pendrill — September 13, 2016 — Art & Design
References: facebook & packagingoftheworld
A Lisbon-based burger delivery restaurant called 'A-100' recently teamed up with the design agency Savvy Pirate Communication to create new packaging for its burgers and other menu items. However, unlike other food delivery companies, A-100 opted for an understated design that more closely resembles industrial shipments.
Since delivery is a central part of A-100's business model, the company opted for packaging that resembles the kind of shipments commonly sourced from industrial places such as factories. As a result, the design agency used traditional packaging materials, stamps and stickers to convey the postal theme. As Savvy Pirate Communication explains, "All this project is aimed to enable the consumer to experience the service of receiving a burger at home as if it was an order from the factory."
Since delivery is a central part of A-100's business model, the company opted for packaging that resembles the kind of shipments commonly sourced from industrial places such as factories. As a result, the design agency used traditional packaging materials, stamps and stickers to convey the postal theme. As Savvy Pirate Communication explains, "All this project is aimed to enable the consumer to experience the service of receiving a burger at home as if it was an order from the factory."
Trend Themes
1. Industrial-inspired Packaging - The trend of creating packaging designs that resemble industrial shipments presents an opportunity for design agencies to use unconventional materials, stamps and stickers.
2. Understated Food Packaging - Restaurants and food delivery companies can appeal to customers by using subtle, minimalist packaging, rather than flashy designs.
3. Postal-themed Delivery - A trend in delivery is to incorporate postal-style branding to package designs, not only for burgers but also for other types of food delivery.
Industry Implications
1. Food and Beverage Delivery - Companies in the food delivery industry can distinguish themselves by incorporating unique, industrial-inspired packaging designs to enhance the customer experience.
2. Design Agencies - Design agencies have an opportunity to create distinctive, disruptive packaging designs that offer a unique customer experience and appeal to a growing market for industrial-inspired packaging.
3. Manufacturing and Shipping - Companies in the manufacturing and shipping industries can explore partnerships with restaurants and food delivery companies to create unique packaging designs that reflect their own branding while appealing to customers' interest in industrial-inspired packaging.
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