The Breakthrough Brazilian Soap ‘A Way to the Indies'
Luisa Amanda Gomes — June 12, 2010 — World
References: caminhodasindias.globo & techtrotter.org
The Globo channel is Brazil’s most viewed TV network, which is also the platform for the successful Brazilian soap, ‘A Way to the Indies,’ or ‘Caminho das Indias.’
Unlike other Brazilian soap operas, ‘A Way to the Indies,’ is the first of its kind to explore other cultures. This soap opera follows the storyline of Indian man who’s in love with a Brazilian girl. Through his pursuit of this relationship, two vastly different cultures collide for the viewing pleasure of enraptured audiences.
The introduction to the Indian culture through this novella has caused a sort of mania in Brazil for Indian-styled fashion and decor. Furthermore, the meshing of the two cultures has caused 'A Way to the Indies' to be ground-breaking, award-winning and popular.
Unlike other Brazilian soap operas, ‘A Way to the Indies,’ is the first of its kind to explore other cultures. This soap opera follows the storyline of Indian man who’s in love with a Brazilian girl. Through his pursuit of this relationship, two vastly different cultures collide for the viewing pleasure of enraptured audiences.
The introduction to the Indian culture through this novella has caused a sort of mania in Brazil for Indian-styled fashion and decor. Furthermore, the meshing of the two cultures has caused 'A Way to the Indies' to be ground-breaking, award-winning and popular.
Trend Themes
1. Exploring Different Cultures in TV Shows - Opportunities for creating TV shows that introduce new cultures to viewers could lead to increased popularity and cultural awareness.
2. Cross-cultural Relationships in Entertainment - There is potential for more TV shows or movies to incorporate cross-cultural relationships as a central plot point, leading to increased cultural appreciation and acceptance.
3. Influence of TV Shows on Fashion and Decor - TV shows have the potential to influence fashion and home decor trends by introducing viewers to new styles and cultures.
Industry Implications
1. Entertainment - There is an opportunity for the entertainment industry to create more TV shows or movies that showcase cross-cultural relationships and explore different cultures.
2. Fashion and Home Decor - TV shows can influence fashion and home decor trends, resulting in potential opportunities for the fashion and home decor industries to capitalize on new styles and cultural influences.
3. Tourism - TV shows that introduce viewers to different cultures could potentially lead to increased interest in travel to those regions, creating opportunities for the tourism industry.
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