The UPS 'A Very Speedy Delivery' Promotes Blazing-Fast Shipping
Michael Hines — August 29, 2010 — Art & Design
References: fastcodesign & uniquedaily
Blurry and brown sculptures are popping up all over Jakarta as part of the UPS 'A Very Speedy Delivery' campaign. This campaign was devised by O&M Jakarta, and shows the lightning fast speed of UPS deliveries.
These blurry sculptures do a great job of personifying speed in the shipping business. There's just one problem: A New York sculptor by the name of Ryan Johnson has created works of art that look identical to these. O&M Jakarta claims that any likeness to the 'A Very Speedy Delivery' campaign is clearly coincidental. Check out the gallery and judge for yourself.
These blurry sculptures do a great job of personifying speed in the shipping business. There's just one problem: A New York sculptor by the name of Ryan Johnson has created works of art that look identical to these. O&M Jakarta claims that any likeness to the 'A Very Speedy Delivery' campaign is clearly coincidental. Check out the gallery and judge for yourself.
Trend Themes
1. Blazing-fast Shipping - Opportunity to innovate in the shipping industry by introducing even faster delivery services.
2. Personifying Speed - Potential for disruptive innovation in the art industry by incorporating sculptures that represent speed and movement.
3. Coincidental Likeness - Opportunity to develop technology to accurately determine the originality of artwork and avoid copyright infringement.
Industry Implications
1. Shipping - Opportunity for the shipping industry to leverage technology advancements and improve delivery times.
2. Art - Potential for the art industry to explore new mediums and techniques that capture the essence of speed and movement in sculptures.
3. Technology - Opportunity to develop advanced tools and algorithms to detect similarities or coincidences in artistic creations for copyright protection.
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