Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Lip Rouge-Only Portraits

Clean the Sky - Positive Eco Trends & Breakthroughs

The ‘A Shade of Red’ Book Captures Women in Lipstick

— September 18, 2012 — Fashion
Alyson Fox’s ‘A Shade of Red’ book celebrates the often critiqued process of ‘putting your face on.’ Getting dolled up for events or daily excursions is an essential facet of life for many women, and while some lament its superficial traits, Fox has posited it as a reality in need of embrace.

Women of all ages are the subject of A Shade of Red. The deep lip rouge is the only thing that the strangers have in common, at least in an immediate sense. Fox points out the underlying desire to communicate lust and confidence through cosmetics, uniform sentiments harbored by countless communities of women.

Fox also aims to overcome manifest notions of narcissism as the term often writes off the will to “make” oneself up. The author instead interprets this will to hold significant implications insofar as humanity, connection and participation go.
Trend Themes
1. Celebrating Lip Rouge - Disruptive innovation opportunity: Create new beauty products that celebrate and empower women's use of lipstick.
2. Embracing Cosmetic Expression - Disruptive innovation opportunity: Develop initiatives that promote self-expression and confidence through cosmetics.
3. Challenging Notions of Narcissism - Disruptive innovation opportunity: Create platforms or campaigns that challenge stereotypes associated with the act of putting on makeup.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative lip products that focus on empowering women's self-expression.
2. Publishing - Disruptive innovation opportunity: Launch platforms or publications that explore the cultural and sociological significance of beauty rituals.
3. Fashion - Disruptive innovation opportunity: Collaborate with beauty brands to create collections that promote self-expression through makeup.
3
Score
Popularity
Activity
Freshness