A Diary by Saehee Her Boasts Aesthetic Elegance with Emotive Charm
Alexandra Serrano — March 7, 2013 — Art & Design
The idea of mailing a postcard is not novel, but A Diary by Saehee Her aims to create a way that you can send a greeting from the most meaningful of all locations -- your memory.
This picture diary is made as a type of scrapbook in which you can document pictures of your everyday life. These can eventually be removed, as the pages feature perforations from the album in order to send a greeting. Printed on card-stock, each page has all of the makings of a postcard on the flip side.
A Diary by Saehee Her is not only on par with a chic minimalist aesthetic, but it also holds a sentimental and almost intimate appeal, making it a rare find.
This picture diary is made as a type of scrapbook in which you can document pictures of your everyday life. These can eventually be removed, as the pages feature perforations from the album in order to send a greeting. Printed on card-stock, each page has all of the makings of a postcard on the flip side.
A Diary by Saehee Her is not only on par with a chic minimalist aesthetic, but it also holds a sentimental and almost intimate appeal, making it a rare find.
Trend Themes
1. Digital Postcard Trends - Opportunity for digital platforms to disrupt traditional postcards by offering customizable, aesthetic and sentimental digital postcards.
2. Scrapbooking Revival - Opportunity for scrapbooking industry to innovate by combining traditional scrapbooking with minimalist design and interactive elements.
3. Personalized Greeting Cards - Opportunity for greeting card companies to offer personalized options that allow customers to create and send their own sentimental and aesthetic greetings.
Industry Implications
1. Digital Platforms - Digital platforms that offer customizable, aesthetic, and sentimental digital postcards disrupt the traditional postcard industry.
2. Scrapbooking - Scrapbooking industry stands to benefit by combining traditional scrapbooking with minimalist design and interactive elements.
3. Greeting Card Companies - Greeting card companies have an opportunity to offer personalized options for customers to create and send their own sentimental and aesthetic greetings.
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