'A Boy and His Atom' by IBM is the World's Smallest Film
Meghan Young — May 2, 2013 — Pop Culture
References: ibmworldssmallestmovie.tumblr & fastcocreate
'A Boy and His Atom' has been deemed the smallest stop-motion film in the world by Guinness World Records. An impressive feat on many levels, it may astound those who hold a soft spot for big block-buster films. Directors like Michael Bay might scoff at the effort put into making this microscopic movie, but others will see it as the accomplishment it really is.
A collaborative effort between the research division at IBM and ad agency Ogilvy New York, the 'A Boy and His Atom' stop-motion movie tells the story of a stick figure who befriends one of his own. Partaking in a slew of adorable activities, the film is as endearing as it is entertaining.
A collaborative effort between the research division at IBM and ad agency Ogilvy New York, the 'A Boy and His Atom' stop-motion movie tells the story of a stick figure who befriends one of his own. Partaking in a slew of adorable activities, the film is as endearing as it is entertaining.
Trend Themes
1. Microscopic Film Making - Advancement in technology has led to microscopic film making which could disrupt the film and entertainment industry.
2. Stop-motion Animation - There is a growing trend in stop-motion animation, which could offer new creative opportunities for filmmakers and animators.
3. Collaborative Efforts in Research and Advertising - The collaboration between research divisions and advertising agencies could lead to more innovative and creative advertising campaigns.
Industry Implications
1. Film and Entertainment - The film and entertainment industry can benefit from the new technology of microscopic film making and new creative opportunities in stop-motion animation.
2. Advertising - The advertising industry could benefit from collaborating with research divisions to create more innovative and creative campaigns.
3. Technology Research and Development - Microscopic film making requires technological advancements that can lead to further research and development in technology.
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