'Quirky' Lets People Decide What Will be Made and Sold
Yoon Sui Yin — June 16, 2009 — Business
References: quirky
Talk about tidying up all the cables around your workstation while still looking smart, the ‘Sling Back’ by Quirky is a universal wire retractor that can suck up 3-feet of cable at one time.
Quirky is a new web-based service where product ideas are submitted by designers, and then selected to be developed by an online social community. They will select one product a week for further development, which will also be sold at their online shop. Perhaps the Sling Back will be one of those developed products.
Quirky is a new web-based service where product ideas are submitted by designers, and then selected to be developed by an online social community. They will select one product a week for further development, which will also be sold at their online shop. Perhaps the Sling Back will be one of those developed products.
Trend Themes
1. Crowdsourced Product Development - Quirky's approach of letting the online community decide what products to develop and sell can be adopted by businesses to tap into the collective intelligence of their customers.
2. Socially-driven Innovation - Quirky's use of online social communities to drive product development and sales presents an opportunity for other companies to leverage the power of social media to innovate and connect with customers.
3. Universal Product Design - Quirky's 'Sling Back' wire retractor demonstrates the value of designing products that can be used by multiple devices, presenting an opportunity for businesses to create products that are versatile and universally appealing.
Industry Implications
1. Consumer Goods - Quirky's crowdsourced approach to product development and sales can be utilized by companies in the consumer goods industry to create products that better cater to customer needs.
2. Technology - Quirky's 'Sling Back' wire retractor showcases the potential for innovative product designs in the technology industry that simplify everyday tasks and increase productivity.
3. Retail/e-commerce - Quirky's online shop, which sells the products developed by their online community, represents a new model for retailers to engage customers and create personalized products.
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