Playmobil Gets Furious With Creative Story-Telling Pastor
Geebee Micro — April 2, 2009 — Marketing
References: telegraph
In a somewhat odd response to a German pastor using Playmobil characters to tell Bible stories, Playmobil, the largest German toy company, sent lawyers after the pastor telling him he couldn’t change the appearance of the figures, asserting it was a violation of copyright.
Anyone that has been part of the marketing industry knows this isn't exactly a smart move, especially in the toy industry, where children have always been known to take figures and toys to adapt them in all sorts of creative ways. It’s even encouraged by smart company executives.
The company should have been glad to get the free publicity and just let the situation slide.
Think photoshop in the physical world, and you get the idea of the stupidity of attempting to control the way people use your product.
This is the fun of getting products like this. Think of a Harley Davidson that couldn’t be customized the way you wanted it. No one would buy one, as that’s what makes the brand so great.
Anyone that has been part of the marketing industry knows this isn't exactly a smart move, especially in the toy industry, where children have always been known to take figures and toys to adapt them in all sorts of creative ways. It’s even encouraged by smart company executives.
The company should have been glad to get the free publicity and just let the situation slide.
Think photoshop in the physical world, and you get the idea of the stupidity of attempting to control the way people use your product.
This is the fun of getting products like this. Think of a Harley Davidson that couldn’t be customized the way you wanted it. No one would buy one, as that’s what makes the brand so great.
Trend Themes
1. Customization of Products - By allowing consumers to adapt and personalize products, companies can tap into creative storytelling and generate brand loyalty.
2. User-generated Content in Marketing - Encouraging users to creatively engage with products can lead to free publicity and increased brand awareness.
3. Creative Adaptation in Toy Industry - Toymakers should embrace and encourage children to use their toys in innovative ways to foster imagination and play.
Industry Implications
1. Toy Manufacturing - Toy companies should reconsider strict control over their products to allow children to explore creative storytelling and play.
2. Consumer Products - Companies in various sectors should explore customization options to engage customers and foster brand loyalty.
3. Marketing and Advertising - Marketers should leverage user-generated content and creative adaptations to generate free publicity and increase brand awareness.
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