MyNorwayTrip.com Offers Imaginary Trips
Michael Raisanen — October 23, 2011 — World
References: visitnorway.us & theinternationaloffice
The Norwegian capital Oslo will be hosting the World Snowboarding Championships in 2012, and MyNorwayTrip.com is a fun campaign that lets users experience what Norway has to offer as a winter vacation destination.
The site allows users to easily create imaginary Norway trips and bring their Facebook friends along. MyNorwayTrip.com is a fun and quirky way of promoting a destination, while showcasing all the great attractions Norway has to offer winter tourists.
The site uses Facebook in a creative way by allowing users to involve their friends in a fun activity. By creating personalized travel journals with photographs before the person has even visited Norway, the makers behind the campaign hope to spark user's interest through the interaction with various ski resorts, restaurants, sights and more.
The site allows users to easily create imaginary Norway trips and bring their Facebook friends along. MyNorwayTrip.com is a fun and quirky way of promoting a destination, while showcasing all the great attractions Norway has to offer winter tourists.
The site uses Facebook in a creative way by allowing users to involve their friends in a fun activity. By creating personalized travel journals with photographs before the person has even visited Norway, the makers behind the campaign hope to spark user's interest through the interaction with various ski resorts, restaurants, sights and more.
Trend Themes
1. Virtual Travel - Creating immersive virtual travel experiences to showcase destinations and attract tourists.
2. Social Media Integration - Leveraging social media platforms like Facebook to engage users and promote destinations.
3. Interactive Marketing Campaigns - Using interactive and creative marketing campaigns to capture user's interest and generate awareness.
Industry Implications
1. Travel and Tourism - Opportunities to develop virtual travel experiences and innovative marketing campaigns within the travel and tourism industry.
2. Social Media - Capitalizing on social media integration to enhance marketing and promotion efforts for destinations.
3. Digital Advertising - Offering interactive marketing solutions for destinations to engage with users and drive interest.
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