Mood Garden Tea Offers an Interactive Way to Drink Your Beverage
Ilya Mikhailovich Goldman — April 7, 2012 — Lifestyle
References: moodgardentea & kickstarter
This Mad Libs style tea package from Mood Garden Tea, allows you to play while waiting for your tea to brew. Just like all other tea products from Mood Garden, this one is also both fair trade and organic. The only catch is that this is a limited edition package that is only available on their KickStarter campaign.
The teas are organized by mood with two of each type in every box set. Each module contains a set of blank spaces that you can fill in -- reminiscent of nostalgic Mad Lib puzzles. The package is interactive and reusable with multiple blanks and over 6,000 sentence combinations, which allows you to be as clean or as dirty as you want.
The teas are organized by mood with two of each type in every box set. Each module contains a set of blank spaces that you can fill in -- reminiscent of nostalgic Mad Lib puzzles. The package is interactive and reusable with multiple blanks and over 6,000 sentence combinations, which allows you to be as clean or as dirty as you want.
Trend Themes
1. Interactive Packaging - Packaging that offers an interactive experience for the consumer could be a disruptive innovation opportunity for food and beverage industries.
2. Personalized Consumer Experience - Products that allow consumers to personalize their experience, such as the Mad Libs-style packaging for Mood Garden Tea, could be a disruptive innovation opportunity for food and beverage industries.
3. Limited Edition Campaigns - Offering limited edition products or packages as part of a marketing campaign, such as the Mood Garden Tea package available through Kickstarter, could be a disruptive innovation opportunity for businesses.
Industry Implications
1. Food and Beverage - Interactive packaging and personalized consumer experiences could have a significant impact on the food and beverage industry.
2. Marketing and Advertising - Limited edition campaigns, such as the Mood Garden Tea Kickstarter, could be a disruptive innovation opportunity for businesses in the marketing and advertising industry.
3. Sustainable Products - Sustainability is becoming increasingly important to consumers, and offering fair trade and organic products, such as Mood Garden Tea, could be a disruptive innovation opportunity for businesses in the sustainability industry.
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