This Collection Brings Together the OVO and Jordan Brands
Rahul Kalvapalle — October 3, 2016 — Fashion
References: news.nike
The Jordan X OVO Holiday 2016 streetwear collection makes for the second generation of collaboration between the Jordan and OVO brands, and consists of a wide variety of products including footwear, hats, accessories, tees and so much more.
This streetwear collection offers a variety of options as far as apparel is concerned, with buyers able to choose from pristine white hoodies and pants with gold accents and featuring the iconic Jumpman and owl logos, not to mention eyecatching t-shirts and an assortment of headbands, wristbands and hats. The collection also includes the famous Air Jordan XII shoe with eye-catching OVO accents in gold.
By bringing together brands associated with two icons in Michael Jordan and Drake, the Jordan X OVO Holiday 2016 streetwear collection combines the best of basketball and hip-hop fashions.
This streetwear collection offers a variety of options as far as apparel is concerned, with buyers able to choose from pristine white hoodies and pants with gold accents and featuring the iconic Jumpman and owl logos, not to mention eyecatching t-shirts and an assortment of headbands, wristbands and hats. The collection also includes the famous Air Jordan XII shoe with eye-catching OVO accents in gold.
By bringing together brands associated with two icons in Michael Jordan and Drake, the Jordan X OVO Holiday 2016 streetwear collection combines the best of basketball and hip-hop fashions.
Trend Themes
1. Collaborative Streetwear Collections - Bringing together different brands in streetwear fashion to create unique and highly desirable products.
2. Iconic Brand Partnerships - Creating partnerships between well-known brands to leverage their combined popularity and create innovative products.
3. Celebrity Endorsement Collaborations - Collaborating with influential celebrities to create exclusive and sought-after clothing collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend by promoting and creating collaborative streetwear collections with various brands.
2. Sportswear - Sportswear brands can leverage iconic brand partnerships to create new and unique products that appeal to both sports and fashion enthusiasts.
3. Music and Entertainment - The music and entertainment industry can explore disruptive innovation opportunities by partnering with fashion brands for celebrity endorsement collaborations, creating new revenue streams and boosting brand recognition.
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