Japanese DJ Duo Higafa Uses Iconic Brand Shoes as Musical Instruments
References: designboom & youtube
As a leader in athletic footwear and pop culture, the Nike brand continues to be synonymous with professional athletes and their product endorsements and now they have been endorsed by Japanese DJ duo Hifana. Their innovative commercials often include popular music help enhance shoe sales, but this particular youtube video is something a bit more unique.
By combining Nike shoes and music synthesizers, Japanese DJ duo Hifana has created a unique music video using sound effects generated by contorting and slapping run of the mill Nike shoes.
Photo Credits:
By combining Nike shoes and music synthesizers, Japanese DJ duo Hifana has created a unique music video using sound effects generated by contorting and slapping run of the mill Nike shoes.
Photo Credits:
Trend Themes
1. Nike Brand Collaborations - Expanding collaborations with artists and musicians to create innovative and unique marketing campaigns.
2. Music and Sneaker Fusion - Exploring the intersection of music and sneaker culture to develop new experiences and products.
3. Sound Innovation in Advertising - Utilizing sound effects and unconventional instruments to create memorable and attention-grabbing advertisements.
Industry Implications
1. Athletic Footwear - Incorporating music-related features in athletic footwear to attract a music-savvy consumer base.
2. Music and Entertainment - Exploring partnerships between musicians and brands to create immersive and engaging experiences for fans.
3. Marketing and Advertising - Incorporating unconventional sound innovation techniques in advertising campaigns to engage and captivate audiences.
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