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Light-Writing Apparel

Clean the Sky - Positive Eco Trends & Breakthroughs

GLOWFFITI Allows You to Write With Light

— March 20, 2012 — Luxury
Wearing GLOWFFITI™ is a great way to attract attention day or night, especially in a crowded nightclub or bar. Who can resist noticing someone’s wristband, t-shirt, shorts, hat or sandals glowing very brightly? This light-writing fashion statement redefines glow-in-the-dark technology; it charges instantly, glows extremely bright, lasts very long and is completely reusable.

Though the aspect of wearing glowing clothing may seem too much for some, GLOWFFITI™ is entirely customizable, allowing you to control the amount of light you emit.

This summer, GLOWFFITI™ is working on developing jewelry, eyewear and sandals with RFID facebook integration as well as skateboards, suiting every lifestyle perfectly. This gorgeous glowing apparel is sure to make your look stand out among the rest.
Trend Themes
1. Light-writing Fashion - The emergence of GLOWFFITI presents an opportunity for fashion brands to incorporate a customizable and interactive element into their clothing lines.
2. Smart Wearables Integration - The upcoming RFID facebook integration in GLOWFFITI jewelry, eyewear and sandals highlights an opportunity for smart wearables companies to expand their product offerings to include customization and lighting technology.
3. Glow-in-the-dark Technology - GLOWFFITI's innovative use of glow-in-the-dark technology presents an opportunity for companies within the novelty or toy industries to market their products to an older demographic and compete within the fashion space.
Industry Implications
1. Fashion - Fashion companies can work to create customizable, interactive clothing lines using light-writing technology and incorporate it into their existing offerings.
2. Smart Wearables - Smart wearables companies can augment their product lines by integrating customizable, lighting-based technology.
3. Novelty/toy - Companies within the novelty or toy industry can compete within the fashion space by creating glow-in-the-dark products targeted towards an older demographic.
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